Congratulations on making it to Lesson 4! By now, you've learned how to handle conversations, navigate the dashboard, and use VowChat's core features. Now it's time to expand your customer engagement by adding more channels.
How to select the best channels for your business?
Businesses often aim to connect with customers across multiple platforms. There are two primary approaches to consider:
1. Omnichannel Customer Service
Being present on all channels where your customers are. This approach ensures you never miss a customer inquiry, regardless of which platform they prefer.
Pros:
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Maximum customer reach
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Meet customers where they are
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No missed opportunities
Cons:
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Requires more resources
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Can spread team too thin
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Higher complexity to manage
2. Optichannel Customer Service
Focusing on 2-3 preferred customer channels for optimal service quality. This strategic approach prioritizes depth over breadth.
Pros:
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Better resource allocation
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Higher service quality
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Easier to manage and optimize
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More focused team expertise
Cons:
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May miss some customers
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Need to research which channels matter most
Recommendation: Start with optichannel (2-3 key channels) and expand as your team grows and you identify where your customers are most active.
Adding your second, third, and fourth channel on VowChat
Expanding to additional channels is simple. To add a new channel:
Go to Settings → Channels → Add Channel
You'll see a list of channels to choose from. If you want to setup a particular channel, we recommend going through the specific guide. Find the list below:
What's Next?
Congratulations! You've completed the VowChat 101 tutorial series.
Need help or have feedback? Contact our support team at support@vowchat.ai