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Twilio Content Templates

Last updated on Nov 10, 2025

Twilio Content Templates

Twilio Content Templates are pre-approved WhatsApp message templates that allow businesses to send structured, compliant messages through Twilio WhatsApp Business channels in VowChat.

Template Types

  1. Text Templates: Simple messages with up to 100 variables

  2. Media Templates: Images, videos, documents with text

  3. Quick Reply Templates: Interactive button responses

Creation Process

Step 1. Log into Twilio Console

Step 2. Navigate to "Content Template Builder"

Step 3. Choose template type (text, media, quick reply)

Step 4. Configure template details

Step 5. Submit for WhatsApp approval

Syncing to VowChat

Automatic Sync

Templates sync automatically when opening templates modal or creating a new conversation

Manual Sync

Go to Settings → Channels → Select Twilio WhatsApp channel → "Sync Templates"

Using Templates

Step 1. Open conversation

Step 2. Click template icon in message composer

Step 3. Select "WhatsApp Templates"

Step 4. Choose desired template

Step 5. Customize message by filling in variables

Best Practices

  • Keep messages concise

  • Use variables for personalization

  • Optimize media files

  • Follow WhatsApp Business Policy guidelines

Limitations

  • Maximum 100 variables per template

  • Requires WhatsApp approval

  • Some advanced template types not yet supported

Use Twilio content templates to send compliant, professional WhatsApp messages.