WhatsApp Templates

Last updated on Nov 10, 2025

WhatsApp Templates

WhatsApp templates are pre-approved message formats that allow you to initiate conversations with your customers for professional communication.

Purpose

  • Send promotional messages

  • Provide order updates

  • Send support notifications

  • Ensure compliance with WhatsApp messaging policies

Template Categories

  1. Utility (transactional messages)

  2. Marketing (promotional content)

  3. Shipping Update

  4. Ticket Update

  5. Issue Resolution

Creation Process

Step 1. Access WhatsApp Business Manager

Step 2. Navigate to "Message templates"

Step 3. Create and design template with:

  • Text messages with personalized variables

  • Images, videos, documents

  • Action and call-to-action buttons

Step 4. Submit for WhatsApp approval (up to 24 hours)

Step 5. Sync approved templates to VowChat

Sending Methods

  • Individual conversations

  • Mass campaigns through VowChat dashboard

Important Limitations

  • Currently only supported for WhatsApp Cloud channels

  • Cannot include authentication templates

  • No support for interactive components like lists or product catalogs

Use WhatsApp templates to start compliant conversations and engage customers effectively