How to use Campaigns?

Campaigns are a feature for sending outbound messages to customers. VowChat supports two types of campaigns:

1. Ongoing Campaigns

Triggered on website live chat based on specific user behaviors:

• Time spent on a page

• Number of pages visited

• URL patterns

Goal: Increase conversions and maintain customer engagement

Setup Steps:

1. Go to Settings → Campaigns → Add a new campaign

2. Select "Ongoing" campaign type

3. Configure campaign details:

   • Title

   • Message content

   • Select channel

   • Define targeting conditions (URL, time on page, audience)

   • Set sender (bot or agent)

2. One-off Campaigns

Send SMS messages to contact groups for announcements, promotions, or offers.

Setup Steps:

1. Select "One-off" campaign type

2. Configure message content

3. Select audience (contact labels)

4. Schedule or send immediately

Campaign Features

• Use wildcard URLs for broader targeting

• Edit or delete campaigns anytime

• Track campaign performance

• Personalize with template variables

Start creating campaigns from Settings → Campaigns to engage customers proactively.